In the realm of mobile in-app advertising, there are several ad networks enabling publishers to sell their ad inventories, these ad networks has a unique set of offerings, benefits, and drawbacks.<\/p>\n
Most mobile app and game publishers have more ad inventory that they can sell through a single ad network. A single ad network won\u2019t be enough to provide 100% fill rate for a publisher which means that most of the publishers\u2019 advertising inventories would remain unsold.<\/p>\n
So, in order to increase the fill rate and sell most of their ad inventory.\u00a0 Publishers need to work with multiple ad networks. You\u2019d be thinking that those \u2018numerous ad networks\u2019 will spoil the broth.<\/p>\n
Well, this isn\u2019t the case. At this point \u2018Ad Mediation\u2019 could be of assistance as it enables developers. To set up, manage, and optimize multiple mobile ad networks with just one Software Development Kit (SDK) integration.<\/p>\n
As you might be aware that Fill Rate is quite important for a publisher\u2019s advertising revenue. Fill Rate is calculated by dividing the number of ad impressions an app serves, by the number of times an app requested an ad from a network.<\/p>\n
An ad network\u2019s fill rate directly affects how much ad revenue an app developer earns, making fill rate a critical app metric in the app monetization world. Most ad networks are not able to provide 100% fill rates singlehandedly.<\/p>\n
That\u2019s why, ad networks like ConsoliAds uses \u2018Auto Ad Mediation\u2019 which increases the fill rate via a layered approach and sends ad requests to multiple, premium ad networks to ensure that the best available ad network serves the ads.<\/p>\n
Hence, opting for an ad mediation network is the most effective way of boosting your app\u2019s revenue.<\/p>\n
![\"AM-1-768x692\"](\"https:\/\/consoliads.com\/\/wp-content\/uploads\/2021\/06\/AM-1-768x692-1.jpg\")
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