{"id":19536,"date":"2021-08-16T09:40:16","date_gmt":"2021-08-16T09:40:16","guid":{"rendered":"https:\/\/consoliads.com\/case-study-minor-bugs\/"},"modified":"2022-01-21T11:19:18","modified_gmt":"2022-01-21T11:19:18","slug":"case-study-minor-bugs","status":"publish","type":"page","link":"https:\/\/consoliads.com\/zh-hans\/accelerate\/case-study-minor-bugs\/","title":{"rendered":"Case Study Minor Bugs"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1638966216777{padding-bottom: 50px !important;background-image: url(https:\/\/consoliads.com\/\/wp-content\/uploads\/2021\/08\/banner-1.jpg?id=15596) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”7\/12″ css=”.vc_custom_1613971759348{padding-top: 70px !important;padding-right: 70px !important;padding-bottom: 70px !important;padding-left: 70px !important;}” el_class=”case-study-title-caption”][vc_column_text]<\/p>\n

Case Study<\/h5>\n

Minor Bugs experienced 15X surge in Installs with ConsoliAds Cross Promotion<\/h1>\n

[\/vc_column_text][\/vc_column][vc_column width=”5\/12″][vc_single_image image=”18799″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1638961457456{padding-top: 30px !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1613734065175{padding-top: 0px !important;}”][vc_single_image image=”18804″ img_size=”medium” alignment=”center” el_class=”img-logo-cs-inner”][vc_column_text]<\/p>\n

About Minor Bugs:<\/h3>\n

Minor Bugs is a game development company, founded in 2017, devoted to publish exciting games for their users.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1638961452733{padding-bottom: 20px !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1613734065175{padding-top: 0px !important;}”][vc_column_text]<\/p>\n

Games Genre<\/h3>\n

Action, Simulation & Open World<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”top” background_position=”center bottom” css=”.vc_custom_1638965377043{padding-top: 30px !important;padding-bottom: 20px !important;background-image: url(\/wp-content\/uploads\/2021\/08\/banner-1.jpg?id=15596) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/6″ css=”.vc_custom_1613734292284{padding-top: 0px !important;}”][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

The Challenge<\/span><\/h3>\n

Saad Salman, CEO Minor Bugs, wanted to acquire sustainable installs for his games to meet the target of 10X increase in installs and high quality users without spending a hefty amount on advertising networks since he was not witnessing optimal Return On Ad Spend (ROAS).<\/strong><\/span><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” background_position=”center bottom” css=”.vc_custom_1638965774438{background-image: url(https:\/\/consoliads.com\/\/wp-content\/uploads\/2021\/11\/text-BG.jpg?id=24681) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1613734292284{padding-top: 0px !important;}”][vc_column_text]<\/p>\n

Solution<\/h3>\n

Already using ConsoliAds as their monetization solution, Saad Salman explored ConsoliAds for Cross Promotions as well. He had multiple exciting ad format options (interstitial, banner, icon etc) to experiment with, without spending extra dollars.<\/p>\n

Saad started promoting his games, and found icon ad to be extremely useful. Not only the games\u2019 installs scaled by 260%, he did not experience reduction in games monetization since icon ads do not occupy excessive screen space.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”18809″ img_size=”large” alignment=”center”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

Result<\/b><\/h3>\n

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Minor Bugs uplifted their whole portfolio with the use of extremely effective cross promotion campaigns by ConsoliAds.<\/p>\n

Installs increased by 15X after using ConsoliAds Cross Promotion campaigns.<\/p>\n

[\/vc_column_text][vc_single_image image=”18814″ img_size=”large” alignment=”center”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” css=”.vc_custom_1638965816209{padding-top: 30px !important;padding-bottom: 0px !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1613734292284{padding-top: 0px !important;}”][vc_column_text]<\/p>\n

Summary<\/h3>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” background_position=”center” el_class=”summary-infobox” css=”.vc_custom_1629106505401{padding-top: 30px !important;background-image: url(\/wp-content\/uploads\/2019\/02\/Repeat-Grid-47.png?id=3504) !important;background-position: 0 0 !important;background-repeat: repeat !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1613979790364{margin-bottom: 10px !important;border-right-width: 2px !important;padding-top: 0px !important;border-right-color: #f3f5f9 !important;border-right-style: solid !important;}”] \n

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\n Massive growth in installs <\/h4>\n

User acquisition expenses on other platforms reduced to $0 as ConsoliAds met their needs and became their primary user acquisition platform.<\/p>\n <\/div>\n <\/div>\n\t <\/div>\n\n [\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1613740009571{margin-bottom: 10px !important;padding-top: 0px !important;}”] \n

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\n Company growth and expansion <\/h4>\n

Achieving surge in installs and the subsequent revenue gave Minor Bugs the space to focus on user experience and exploring multiple genres through expansion opportunities.<\/p>\n <\/div>\n <\/div>\n\t <\/div>\n\n [\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1629106706248{padding-top: 60px !important;padding-bottom: 20px !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_single_image image=”18819″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1638966216777{padding-bottom: 50px !important;background-image: url(https:\/\/consoliads.com\/\/wp-content\/uploads\/2021\/08\/banner-1.jpg?id=15596) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”7\/12″ css=”.vc_custom_1613971759348{padding-top: 70px !important;padding-right: 70px !important;padding-bottom: 70px !important;padding-left: 70px !important;}” el_class=”case-study-title-caption”][vc_column_text] Case Study Minor Bugs experienced 15X surge in Installs with ConsoliAds Cross Promotion [\/vc_column_text][\/vc_column][vc_column width=”5\/12″][vc_single_image image=”18799″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1638961457456{padding-top: 30px !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1613734065175{padding-top: 0px !important;}”][vc_single_image image=”18804″ img_size=”medium” […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":19676,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-19536","page","type-page","status-publish","hentry","wd-post "],"yoast_head":"\nCase Study Minor Bugs - 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