{"id":23285,"date":"2020-04-27T09:18:40","date_gmt":"2020-04-27T09:18:40","guid":{"rendered":"https:\/\/consoliads.com\/in-app-ads-txt-for-mobile-ad-inventory-everything-you-need-to-know\/"},"modified":"2022-01-03T07:14:17","modified_gmt":"2022-01-03T07:14:17","slug":"in-app-ads-txt-for-mobile-ad-inventory-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/consoliads.com\/zh-hans\/in-app-ads-txt-for-mobile-ad-inventory-everything-you-need-to-know\/","title":{"rendered":"In-App Ads.txt for Mobile Ad Inventory: Everything you need to Know"},"content":{"rendered":"

The likes of Programmatic Advertising changed the face of Mobile Advertising with making things go hassle-free in between DSPs and SSPs. But as every beginning, this one wasn\u2019t the bed of roses either as fraudsters and scammers spoofed the Ad inventories with damaging both the publishers and advertisers. This unauthorized sellers disguising as the authorized ones banked $19 Billion<\/a> in the year 2018.<\/p>\n

The Ads.text initiated by IAB already came back as a quick and simple solution to such Ad frauds on the web back then. Up the next In-App Ads.txt works on a similar methodology for mobile App and OTT publishers. At the same time, the ultimate functionality remains the same with letting Programmatic Ad buyers connect with the legit Ad inventory sellers or resellers only.<\/p>\n

What\u2019s the Difference in between Ads.txt and App Ads.txt?<\/h4>\n

As mentioned above the methodology and functionality stays almost the same between Ads.txt and App Ads.txt. The implementation of it is different somehow as App publishers usually lack a dedicated website\/URL for each of their App. It\u2019s mostly because they have dozens of Apps on their credit and mostly a Google Play or App Store serves all their needs.<\/p>\n

It should be noted here that Ads.txt has a compulsion to get uploaded on the website\/domain, whereas the latest update enables App Ads.txt to be uploaded on App\u2019s listing page via metadata tags too. This way the buyers or the Ad networks simply crawl App store listings to get hands-on the Ad inventory approved sellers and resellers.<\/p>\n

How App Ads.txt is worth uploading for Publishers?<\/h4>\n

Adding Ads.txt is on the publishers to make sure they didn\u2019t leave the advertisers in the lurches while they are eyeing to buy Ad inventories. In case developers miss out on App Ads.txt, some publishers might think they are too shady to spend money on. So, App Ads.txt is more of a signal making publishers look legit in the eyes of advertisers. This equally helps the direct partners and resellers of the publishers.<\/p>\n

How to use App Ads.txt files for Mobile?<\/h4>\n