Mobile Ad Networks have played a vital role in making mobile app monetization convenient and accessible for mobile game publishers. Besides other methods of monetizing a mobile game or app, in-app advertising stays on top. The global mobile app revenue is expected to generate more than 935 billion US Dollars via paid downloads and in-app advertising. Keeping in mind this…
[vc_row][vc_column][vc_column_text]From newbies to industry experts having all the basics of mobile app and game monetization can be daunting. We have compiled 77 important mobile app monetization terms that will help you understand the dimensions of the monetization strategies, ad mediation and in-app advertising. [/vc_column_text][vc_column_text el_class="lst-blog-glossary"] 1st Look 1st Look is associated with waterfall mediation where the highest-ranking Ad Network gets to…
[vc_row][vc_column][vc_column_text]Providing you with an exclusive hassle-free chance to earn, mobile game monetization plays an important role in boosting in-app revenue for your game. The growth of the demand for ways to monetize a game has significantly increased over the years. This consequently has resulted in the growth of ways and opportunities to monetize games. What is Mobile Game Monetization? Mobile…
[vc_row][vc_column][vc_column_text]Mobile game monetization gives you an exclusive chance to make money through your game. A strategy that opens up game developers to the world of game monetization where they get multiple opportunities to earn. This guide will take you through mobile game monetization, the dynamics, the concept, and its implications. What is Mobile Game Monetization? Mobile game monetization is the…
[vc_row][vc_column][vc_column_text] Choosing an Ad Format is always a tough call, especially when both monetization and user experience are equally important to the publisher. As more and more publishers opt to monetize their Apps via Ads, new and innovative Ad formats keep adding in the list now and then. Still, most of the publishers aim to keep it simple and straight…
[vc_row][vc_column][vc_column_text]Once you’re done with launching your App, next on the cards is opting a suitable App Monetization model. This may depend on the category and audience of your App as well. Amid many of the trending monetization strategies, few of those winning it all these days include In-App Advertising, Freemium, Subscription Model, and In-App purchases. Before moving forward, you must…
Let’s Suppose, Advertising is a Number Game! Then Effective Frequency Capping is Directly Proportional to Successful Advertising Campaign. The question here is what is Frequency Capping and what about the magical number that makes it effective? There’s no certain mantra, formula or a shortcut to determine the ideal frequency capping for an Ad campaign. This may vary on the basis…
The coronavirus has changed the way people used to live and spend money and with this impacting almost every other business, in-App Advertising isn’t an exception. The dropping Ad Spend leading to dropping Ad Revenues have made this one potential advertising strategy look murky. But before you call off this way of advertising, it still has plenty left for the…
According to Statista, Mobiles Apps will be generating $935 Billion in 2023 by in-App Advertising and paid downloads. Taking nothing away from the paid downloads model, in-App Advertising is the most opted one by far. Using in-App Advertising publishers generate revenues by placing Ads in their Apps and App users are shown these Ads while they are using App. In…
The Coronavirus pandemic has drastically changed the way of life for people across the globe. The lockdown technique coming in play as the counterattack of this life-threatening illness has left millions in the lurches. At the same time it has impacted the Mobile App Market, but for all good until now. The upsurge in App usage has also significantly impacted…
