Tag Archives


The Seven Deadly Sins of Game Monetization

1. Look at the Wrong Data: Developers are usually concerned about their game monetization metrics such as Average Revenue Per User (ARPU), Average Revenue Per Paid User(ARPPU), and the percentage of payers. However, it should be noted that looking at these numbers in isolation will be misleading. Furthermore, the life cycle phenomenon of the user in comparison to the game…

Read More icon