ConsoliAds Glossary

App Groups

App group allow you to categories/group your apps together and you can select these group while creating a campaign.

Auto Integration

Access multiple Ad Networks with just a single click through ConsoliAds with higher eCPM’s than usual. Simply Auto Integrate your apps with ConsoliAds without managing the hassle of ad-network registration and AD ID creation. In addition, qualify for preferential rates from the ad-networks to increase your revenues by 20% instantly

What is AI offering?

Enjoy 20% instant revenue increment
One Stop Solution for Publishers
Save time and work efficiently with extreme ease of use (No hassle of Ad Network registration and Ad Id creation)
Add / remove Ad networks with single click without pushing App updates
View stats and analytics of Ad networks which are not using AI with API integrations


Brands represents each account on google play or app store, in other words they are containers for your apps and each app must be associated to a brand. While creating a new brand on ConsoliAds the information you will specify will be used against the apps that are in that brand. Which means support email and more apps url will be same for all apps in that brand.

Brand package prefix

Package prefix is compulsory for a brand to make sure when a new app is created it is assigned its related brand only, because there are different ways an app can be created, therefore the new app package should have the package prefix of its brand.

Brand Name: Sugar Pot
Brand Package Prefix: com.sugarpot
Application Package: com.sugarpot.sweet.jelly.fun

Creative Sets

Creative sets consist of the set of images that you want to show when campaign is advertised. You can create multiple sets but only one creative set can be used for a single campaign. You can check dimensions for different ad formats in below image.

Import App from store

You can import your app from its related store (Google play or App Store) that will bring your app icon, category and other important information which are helpful for ConsoliAds. Import App feature is only available after an application has been created and by going into your app’s details. Import App only works one time for each version of your app to avoid extra hits.


Network section gives comprehensive reports of all the ad networks being used in your applications i.e. Request, Impressions, Clicks, CTR and fill rate. From there you can drill down into specific ad network to view reports only related to that ad network. At a specific ad network screen there are apps list using that ad network you can drill down further more into a specific app to view reports related to select ad network and app. There are filters you can apply to get more specific results.

Placeholders and Ads

Placeholders are groups for ad list, they represent each of your placeholder in your game. Placeholders are added from unity editor and are uploaded on configure server form unity. Each placeholder has a fail over Ad in case of any ad failed to show in that placeholder.

Sequence Template

If you want multiple apps or a single app to have particular placeholders and ads then you can create a sequence template consisting of your desired placeholders and ads and save it. Sequence template overwrites app placeholders and ads; they can be applied in bulk to multiple apps or only to a single app.

Show Ad mechanism

When showAd is called in unity there are two ways ads can be shown for the required placeholder.

Round Robin

Ad is shown one by one for each call. For example, in first call first ad is shown and second call will show second ad and so on, and if an ad fails to show then the failover ad of that scene is shown.


Ad list is sorted based on each ad’s priority you set and when showing ads 1st ad is shown every time and if it fails only then next ad is shown and so on throughout the list. failover ad of that placeholder is not used in this case. NOTE: Priority mechanism is only supported for SDK v1.1.0 and above.


You can manage your users according to your brands and their rights on different features of ConsoliAds. Each user has a role and some default rights against those roles, but you can fully customize rights against any role. You can configure users brand rights and the emails they receive.


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