You must be well aware of what role do ad formats play in monetization via in-app advertising. Where non-intrusive ad formats are vital for mobile app monetization, engaging ad formats are important for efficient advertising. Choosing the perfect set of ad formats for user acquisition is highly essential for advertisers to get greater ROAS. Advertisers these days show a higher interest in running in-app promotion campaigns. However, unfortunately, they struggle to find the right ad formats to market well.
Ad formats for user acquisition and conversions are not only meant to promote effectively but they need to be highly creative and engaging A mobile advertiser must vigilantly decide the ad formats that bring in higher CTR making the promotion campaign effective. The mobile ad spends today equals $341.18 billion worldwide. Smartphones are a handy medium that has added much to the growth of the mobile advertising industry.
In-app advertising is commonly used as a monetization strategy, but most importantly it’s the advertisers that value it. The reason is the power of mobile in-app advertising that makes it to a handy medium called the smartphone. The world today is highly dependent on their smartphones, thus, in-app advertising is becoming by far the most effective marketing medium.
What is Mobile In-App Advertising?
Mobile in-app advertising refers to running ads within mobile apps. The process requires creative ads to be placed within a mobile app’s interface for promotion and monetization. These ads are meant to appear within mobile games and apps that work perfectly on smartphones no matter what operating system they have.
In-app advertising is commonly used as a monetization strategy, but most importantly it’s the advertisers that value it. The reason is the power of mobile in-app advertising that makes it to a handy medium called the smartphone. The world today is highly dependent on their smartphones, thus, in-app advertising is becoming by far the most effective marketing medium.
This article will enhance your knowledge of the best ad formats for mobile advertising and their performance. So let’s begin exploring what ad formats are making big in the market and how.
Native Ads
It is being said that native is the future of mobile in-app advertising. Keeping in mind its non-intrusive nature, this is, without doubt, a fact. Where other ad formats hinder the app workflow and performance, native works smoothly. Thus, not just advertisers but publishers actively use it for ad placement.
A native ad adapts to the app environment, matching the interface, theme and style. App users in many instances fail to differentiate between an ad and the app’s content. This enables advertisers to promote smoothly without being intrusive. Native ads have gained popularity and success over the years, becoming one of the top choices of advertisers. These ads upsell, convert and acquire without being a pain for the app user.
According to Smartyads, native ads bring in 20 to 60% more engagement than other ad formats. According to various studies by Taboola, it was shown that native ads yield 40X better than other display ads. Native ads have all the power to attract, acquire and sell successfully. This non-intrusive ad format works wonders for user acquisition in mobile apps and games without affecting the user experience. Besides, native ads are proven for showing exceptional results for brands to boost sales as well.
Icon Ads
The Icon ad is an exclusive type of mobile ad developed by ConsoliAds. This ad as the name suggests is no big than an app icon and can be placed anywhere easily. Icon ad does not just efficiently market within mobile games but can be easily placed into apps.
The icon ad is highly non-intrusive and smartly caters to promotion. ConsoliAds has exclusively designed the icon ad for the cross-promotion of mobile apps and games. This means that an app publisher can also easily promote while monetizing. App publishers get to promote the choice of apps under their ownership within an app inventory they already have. Thus, marketing to a similar set of audiences that already is actively using their apps.
Icon ads have shown remarkable results over the past year, accelerating an average CTR from 2.1% to 3.2% real quick. This ad has undoubtedly become a new favourite of mobile app publishers as well as mobile advertisers. Icon ads when designed well and placed smartly can attract thousands of mobile app users no matter how focused they are while using the app or playing the game.
Interstitial Ads
The interstitial ads are full-screen displays that cover the mobile app’s interface at most. This ad format can be highly intrusive and annoying if not placed properly. We on the other hand need to explore why interstitials are just perfect for in-app promotion, conversions and user acquisition.
Interstitials are highly engaging mobile ads that consist of a clear attractive message alongside an active CTA for conversions. Interstitials have worked remarkably well in the case of mobile games while bringing in up to 3.3% CTR. Similarly, for social and entertainment apps, interstitials successfully help advertisers achieve a CTR of 2.72% and 2.28% respectively. These ads are often placed on load screens that do not bother users while waiting.
The video interstitials, however, are skippable and that is the best thing about them. Users can easily skip through the ads they are not interested in. On the other end, video interstitials are highly engaging and maintain a greater retention rate than static.
Immersive Ads
A breakthrough in the world of in-game advertising, the Immersive AdsTM by ConsoliAds is changing the face of the in-game promotion. The immersive ads are designed to seamlessly adapt to the game environment. These ads are highly scalable as they can be placed on any in-game object with ease.
But why are immersive ads important for conversion and acquisition? Immersive ads are meant to be used in mobile games that cater to a hyper-focused set of audiences. Mobile game players are usually so involved in the mobile game that they do not miss out on a single detail. This is when immersive ads get into action. These ads become audible and clickable as soon as the game subject reaches a standard closeness. The immersive ads can be clicked right away for conversion, but besides their best quality comes into effect beyond the game interface. You must be wondering how it is good to be curious after all.
Immersive Ads are great for brand awareness purposes. These ads have a crazy subliminal impact, thus, game players tend to remember what they saw and when. Advertisers from around the globe can easily replicate real-life campaigns in the game environment. By doing so, they invest in creating greater brand awareness and strengthening their brand image. In multiple cases, in-store sales accelerated after a brand replicated its campaign into the game.
Video Ads
The mobile video ad CTRs have grown remarkably giving 2x better results than native and 10x better results than banner ads. These ads are preferred by not just mobile game and app publishers but also by advertisers, especially brands. Mobile video ads provide extensive information with an essential mix of audio-visuals that motivate users to take action. Every mobile video ad usually has a CTA embedded or one that appears in the end.
Moreover, mobile video ads have an 80% better retention rate that leads to better and faster conversions. These ads are also great for remarketing as well!
Now let’s shift our focus to rewarded video ads. These ads always come with an option to skip but most importantly these have rewards. Such ads are served to motivate users to watch a video to earn extra lives, coupons or other rewards for better gameplay or app usage. These ads make users feel valued by offering them rewards at just the perfect time. Therefore, users do not feel annoyed due to the interruption caused due to these ads.
Playable ads are ads that serve playable chunks of the game within a mobile app’s interface. The goal of playable ads is to enable app users to experience live play. By doing so, users get to experience what they are opting for before they tend to purchase or download it. Playable ads are commonly used in mobile games to promote other games by showing a playable accessible chunk. This way, the conversion rate increases alongside user retention at ease.
Playable Ads
Playable ads are ads that serve playable chunks of the game within a mobile app’s interface. The goal of playable ads is to enable app users to experience live play. By doing so, users get to experience what they are opting for before they tend to purchase or download it. Playable ads are commonly used in mobile games to promote other games by showing a playable accessible chunk. This way, the conversion rate increases alongside user retention at ease.
Similarly, playable ads are also used to provide rewards for mobile app users. This increases app downloads and also usage time. This was first done by Burger King in 2015 when it ran its Angriest Whopper game. This campaign brought in thousands of users for the Burger King app in just 14 days. Playable ads evidently add to the user’s lifetime value by offering them to choose the best.
It is all about delighting the users/customers when it comes to playable ads. These ads easily filter out non-committed users, as only the ones really interested convert. The playable ads today are actively being used by mobile advertisers.
Conclusion
The world today is harnessing the power of in-app advertising by promoting products, brands, games, apps and much more. Advertisers are now mastering the art of in-app advertising by serving the right ads for the right audience at the right time. However, In-app advertising is not as simple as it seems.
Mobile advertisers need to opt for highly engaging ad formats that convert and acquire seamlessly. App publishers and mobile advertisers look for ways to acquire, upsell and convert. Ad formats vary from goal to goal, however, greater ROAS is a consistent need.
Advertisers need to understand their campaign goals and align ad formats that perfectly match them. All above mentioned mobile ad formats are just perfect for optimal mobile in-app advertising no matter what goal. From picking the diminutive icon ad to opting for native for in-app advertising, advertisers have a vast array to choose from. Similarly, for mobile games, immersive ads promote uninterrupted, rewarded ads make the audience feel valued and icon ads cross-promote well.
As we observe this fast-paced industry, 2022 is going to be full of mobile gaming evolution. The world is expected to witness much more creative ad formats for in-app advertising. With 2D and 3D mobile games making it big in the market, you can expect the unexpected!
But for now, hold on to the ad formats mentioned in this article, as these bring in greater ROAS, conversions and user acquisition. Create an innovative mix of campaigns with ConsoliAds by using over seven creative ad formats exclusively available. ConsoliAds is a powerful Ad Network that lets advertisers streamline their audience with Appographics to promote limitlessly.
