If you are reading this, you must be familiar with what VR is and how it works. But if you are new to this dimension of the tech world, worry not, we have got you covered!
VR stands for Virtual Reality which is a digital immersed environment created backed by high-end technology. This digital environment consists of scenes and objects that surround a user and appear to be real. Virtual reality can only be accessed with the help of special gear that consists of a unique headset and controllers. As soon as a player wears this special gear, he or she instantly enters the world of virtual reality.
Virtual Reality VS Augmented Reality
People often mix the two phenomena; VR-virtual reality and AR-augmented reality. Indeed these two are an extension of the real world or environment, however, differ in terms of what they have to offer. VR is a developed digital setting that delivers an immersive experience that completely surrounds a user. The artificial space around the user gives a complete close to reality feel making the user feel like part of the virtual environment.
AR – augmented reality on the other hand is different from VR. In this case, the real world becomes the framework and each object, setting from reality add value to it. The AR technology takes shape when digital objects and elements become part of the real world that can be seen through a lens. In most cases, users move around their camera to find multiple digital elements as part of the scene whereas they are not present in the reality.
Virtual Reality Games in 2022
Virtual reality is flourishing in 2022, The VR sector install rate is swollen up to 12.8 million. However, this is just 0.3% of the global smartphone market. So how come VR is flourishing? Well, tech giants are hopeful and seeing similar growth patterns as what they have seen earlier in the case of mobile apps.
Mobile apps were fairly new a few years back, hence most of them were paid. Similar is the case with VR-based digital solutions and games. Users are showing great interest in VR-based games and are also willing to pay to access them. But this comes with an additional cost, and that is due to the gear requirement. Hence, currently, this technology is only being accessed by the ones who can afford the usage easily.
Despite the limitations, this industry is expected to grow with phenomenal potential in the upcoming years. Thus, marketers, today are now actively finding ways to run ads in VR games. Not just this, understanding this demand and need, VR-based game owners and publishers are also looking for ways to monetize. However, the concept of in-game advertising in VR is not enticing the players much.
Recently, Facebook tried entering the VR advertising space by introducing ads in the game Blaston. It was announced that Facebook would place ads inside players’ headsets while opening a new medium of advertising and monetization. But as soon as the plan was announced Facebook and Blaston had to face a serious backlash. Players are at no cost willing to accept intrusive ads in their VR games. Therefore, the plan was reversed immediately.
Keeping this in mind, what do we need to expect from in-game advertising in VR in 2022? Here is what must be done…
In-Game Advertising in VR in 2022
In-game advertising is a common practice being used by mobile game publishers and advertisers for a while now. But in the case of VR, the mechanism and complexities are different. Virtual reality games give an absolutely immersive experience for the payers to enjoy. This is the ultimate reason why they are not willing to compromise on the user experience. Players of VR-based games want a smooth gaming experience with zero interruption of any sort.
In-game advertising in VR does not affect the gaming user experience but also impacts the brand impression. This means that intrusive ads in a VR game will mess up the player’s experience and will also create a negative brand image. When players repeatedly get to see intrusive ads, they get annoyed to the core eventually picking up hatred against the brand itself.
In-game advertising in VR is critical hence, one must understand what does it truly demand and how it must be. Here is what you need to know…
In-game Advertising in VR, How it should be…
Virtual reality is all about creating realism. This means providing a close to reality experience, but, digitally. Due to this, multiple factors affect advertising in VR-based games. But this section will help you understand how advertising in VR might work in 2022 for better results.
1. Product Placements will Impact Brand Memory
Just as smartphone users are hyperactive gamers, the gamers in VR are highly involved due to the immersive environments and digitally created experiences. Whatever they see in a virtual environment they absorb and retain it like no other. This means brands are expected to use VR to position their products perfectly well among the audience. VR games are a great space to bring forward the best demos of your products and enable your potential to truly understand the product virtually.
2. Stimulation and Game Narrative
Virtual reality is all about creating a highly stimulating immersive environment that involves users at most. Therefore, the power of VR is immense as it directly or subliminally impacts minds and puts a narrative forward. Games in VR today majorly revolve around a specific narrative. This is done to make the whole concept even more relatable, impactful and engaging for the users to immerse into and enjoy.
Just as in the games, in-game advertising in VR is also expected to merge into a narrative. The ads need to be a perfect fit with the game narrative in order to bring out fruitful results. The advertising genre is meant to complement the game genre in VR. Energy drink ads in a football VR game will perform exceptionally as compared to a clothing brand unless it is sportswear. It can also be derived that ads that fit the mood of the game and the player, perform better than others that are out of context.
3. Brand Awareness in a Multidimensional Construct
Users in VR are very particular about what content they get to see, especially after spending a good amount just for the sake of accessing this technology. Therefore, the game players are only willing to allow highly undisruptive ads that do not mess up with the gaming experience. Hence, in this situation, only ads that fit a multidimensional construct can make it forward.
To get this straight and sorted, ImmersiveAdsTM has launched blended in-game ads for all 2D and 3D digital environments.
These ads can be placed on any in-game object and instantly adapt to the game environment. The ImmersiveAdsTM is developed with the technology to bring an advertising revolution to life. These ads do not cause any disruption to the gameplay and increase brand awareness magically. The ImmersiveAdsTM is just the perfect technology for enabling advertising in a multi-dimensional construct such as VR and the Metaverse. Besides this amazing technology being a blessing in disguise, there are some factors that enhance the scope of in-game advertising in VR.
These ads are ideal for creating brand awareness in a multidimensional construct. Neither do these cause intrusion nor do these affect the game’s impact. In-game advertising in VR can only flourish with the goal to create strong brand awareness. Hence, such ad types are sure to become the brand’s favourite.
The concept of virtual reality is highly complex but requires simple and easy solutions to make things work. Keeping this in mind, the world is now finding ways to make this technology accessible for all by lowering the prices. Not just this, the tech industry looks forward to monetising VR games as they see great marketing potential in there. To sum it all up, virtual reality games require highly non-intrusive ads to put forward a brand’s best image. The players in virtual reality are not just hyper-focused but are entirely involved in the gameplay. Hence, they demand no intrusion at all.
It is no doubt that advertising in VR-based games holds great potential but in the end, relevance, realism and powerful technology is what helps.