facebook

Monthly Archives

Too-many-cooks-min-1

Too many cooks won’t spoil the broth, but only if done right

Introduction In the realm of mobile in-app advertising, there are several ad networks enabling publishers to sell their ad inventories, these ad networks has a unique set of offerings, benefits, and drawbacks. Most mobile app and game publishers have more ad inventory that they can sell through a single ad network. A single ad network won’t be enough to provide…

Read More icon
Mobile-In-App-Advertising

Why Mobile In-App Advertising is better than other digital channels?

2017 was the year when it was proclaimed that digital ad spending had finally beaten TV ads. To be more precise, digital ad spending reached $209 billion worldwide. While TV ads brought in relatively stagnant growth by reaching $178 billion, according to research by Magna in 2017.As of now, the ad spending on mobile apps has drastically affected every other…

Read More icon