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In-App Advertising Trends 2022 – What to Expect?

In-App Advertising Trends 2022 – What to Expect?

2022 is going to be all about the digital revolution, advanced in-app advertising with innovative mobile marketing practices. This is the year when over 50% of mobile advertising will take over web advertising causing a dramatic shift in user behaviour. Currently, more than 59% of mobile users are comfortable with relevant ads than television viewers. This reveals how normal in-app…

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Marketing and Advertising in the Metaverse

Marketing and Advertising in the Metaverse

Metaverse is just everywhere around you. No, we are not referring to ‘the Metaverse’ but to the term and its popularity. No matter what digital platform you use today, everyone is talking about the Metaverse. It is on the web, in the newspapers, on television, signboards, magazines and what not. But what is all the fuss about? The world is…

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