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Mobile-In-App-Advertising

Why Mobile In-App Advertising is better than other digital channels?

2017 was the year when it was proclaimed that digital ad spending had finally beaten TV ads. To be more precise, digital ad spending reached $209 billion worldwide. While TV ads brought in relatively stagnant growth by reaching $178 billion, according to research by Magna in 2017. As of now, the ad spending on mobile apps has drastically affected every…

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