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What is Frequency Capping? How it leads to Effective Advertising Campaigns?

Let’s Suppose, Advertising is a Number Game! Then Effective Frequency Capping is Directly Proportional to Successful Advertising Campaign. The question here is what is Frequency Capping and what about the magical number that makes it effective? There’s no certain mantra, formula or a shortcut to determine the ideal frequency capping for an Ad campaign. This may vary on the basis…

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